BW 'consults' on new image for waterways charity

The name chosen by British Waterways for the new waterway charity does not appear in the top three names suggested by the 350 organisations that responded to the consultation on behalf of their members. This does not come as a surprise to seasoned observers of previous BW consultations. Most popular was 'The National Waterways Trust', followed by 'The Waterways Trust' and 'The Waterways Trust for England and Wales'.  However BW have chosen 'Canals & Rivers Trust' as the name for the new charity.

Along with a new name comes a new logo and speaking at the Kennet & Avon Canal Users Forum last week, the waterway manager, Mark Stephens said: "The new logo represents what we are trying to achieve. The waterways are being promoted as a haven for people and nature, protected and accessible. It is about people and communities enjoying the canal so we have retained the bridge for the backdrop and we wanted an iconic water bird so we have gone for a swan. There was much discussion about which bird it might be — kingfishers were quite popular though they can seem to be a little bit too fleety and so not suitable for our charity which is going to last for a long time."